Recorded Devilery

Christmas emails

Three things to avoid when you carry out your Christmas email campaign:

1. Sending far too many emails: If you send too many emails over Christmas, your valuable readers will just regard it as spam. As always send only emails that are of value to your readers and which you know they will want to read.
2. Offering discounts: Discounts are fine and a lot of people will be happy to receive them, but make sure that discounts are enough, there must be other ways you can convey the value that you’re offering, try and be creative and offer something unusual.
3. Sending and not tracking: If you are looking after your own email marketing, rather than using a managed service like that offered by Recorded Devilery. Make sure you have a means of tracking and analysing who is opening your emails and what links they are visiting when they do.

Let us know if you have any exciting tips for adding value to Christmas email.