Recorded Devilery

Spam Laws

One of the best ways to avoid being branded as a spammer is to make sure you are using a permission-based tool that follows strict, permission-based guidelines to protect users from sending spam  such as the one we use at Recorded Devilery.

Some useful guidelines include:
• Communication – Your subscriber registration page must state why you are collecting the visitor’s email address and how you plan to use it. Also it should be clear that you have agreed to not sell or rent your lists.
• Verification – New subscribers are automatically sent an email confirming their interest in receiving emails from you. This is known as an opt in and is the basis of permission based email marketing.
• Unsubscription – Every email sent should contain an unsubscribe link. When a recipient clicks the link your subscriber lists are automatically updated to prevent the sending of unwanted emails.

Review your email marketing
It might be useful, from time to time to take a moment to read the following questions. You REALLY don’t want to answer “Yes” to any of the following:
1. Are you using a purchased list of any kind?

2. Are you sending to non-specific addresses such as: sales@domain.com, business@domain.com, webmaster@domain.com, info@domain.com, or other general addresses?

3. Do you have any abuse@, postmaster@, or hostmaster@ domains on your list?

4. Are you sending to distribution lists or mailing lists which indirectly send to a variety of email addresses?

5. Are you mailing to anyone who has not explicitly agreed to join your mailing list?

6. Does your email’s subject line contain false or misleading information?
Answering “Yes” to any of the above questions could see you labelled as a spammer.