We’ve recently updated the boyzone website with a section specifically for Ronan Keating to help with promotion and news for his new album “Winter Songs” and his tour which starts in Australia in the New Year.

Each of the Ronan pages includes links to his official sites and to social network sites along with a Twitter feed which brings in tweets from Ronan in real time. A feed to the “Ronan” category on the site selects specific Ronan news to bring into the page.

A screen grab of the Air-Cooled web site

Air-Cooled is a start up business who’s founder, Lee, came to us for advice about how to establish a web presence having been recommended to do so by another client, Dave at the Old Glen. It’s amazing how many of our new clients come by way of recommendation and we always see this as an indicator that we’re doing something right somewhere.

Lee, by his own admission, knows very little about the internet or what makes it work and was dissatisfied with his current web site which he had bought as part of a printing offer and which offered him very little in terms of reflecting his business. We very quickly established with Lee, that at this stage he just needed something very basic that provided a point of contact with the relevant information and that would be picked up by search engines and listed.

After a quick consultation in which we established the nature of the business and the immediate goals, Lee decided on a package which cost him under £200, and provides email and web services for 12 months and a web page with all the relevant details of the Air-Cooled services. Lee provided us with some basic graphics and a photo of his van and the whole thing was up and running in a few days.

We will measure traffic through the site and report back to Air-Cooled, who can then decide at what point they would like to invest more in the site.

This is a good example of how we encourage our clients to take things one step at a time and introduce them gently to establishing themselves on the internet. We’ve found that in this way our clients don’t become disillusioned and we are able to build a long term relationship with them.

Click here to view the embedded video.

In the very early days of Recorded Devilery one of our first clients was the popular boy band, boyzone. When the band went their separate ways in 2000 we worked more closely with Ronan Keating helping with web marketing and video diaries from his solo tours.

In November 2007 we were approached once again by the band to produce internet sites and content for their UK tour which has just come to an end and was successful enough to launch them into another recording career.

Our role with boyzone initially was to produce a web presence that would act as a source of information and entertainment supporting their UK arena tour. Prior to the tour our strategy was to produce audio and video podcasts from video interviews shot with the band in which they talked frankly and exclusively about their separation and the years apart. This content was delivered through boyzonetour.tv, a site specifically set up to deliver audio and video content, and also through the ever popular iTunes and other podcast sites. This allowed us to get maximum penetration for the content and drive traffic back to the boyzone sites where tickets were made available for the upcoming dates.

When the tour got underway we followed the band on the road and produced a series of video diaries featuring interviews with the band and exclusive footage from behind the scenes. In order to achieve this we partnered with a sponsor in the form of Stobart Group, who saw value in aligning their brand with a band on tour. This sponsorship enabled us to produce high quality video coverage and build up a regular and enthusiastic user base for the web sites.

As part of the marketing and promotion for the site we produced a short video promo which was used on the boyzone sites and associated fan sites as well as being shared by fans on social networking sites and youTube.

Over the period of the tour we have built a valuable user base and a foundation on which to help the band launch a new recording career and support their record label in marketing products. There are plans now for a new tour next year in which the web marketing will again play a significant support role.