We’ve recently updated the boyzone website with a section specifically for Ronan Keating to help with promotion and news for his new album “Winter Songs” and his tour which starts in Australia in the New Year.
Each of the Ronan pages includes links to his official sites and to social network sites along with a Twitter feed which brings in tweets from Ronan in real time. A feed to the “Ronan” category on the site selects specific Ronan news to bring into the page.
Research, carried out by accountancy firm Deloitte, claims the online retail market, worth £9bn in the UK in 2005, will leap to £25bn by 2010, as more consumers switch to the convenience of online purchasing. This means that 70% of shoppers this Christmas could be doing part of their shopping on-line, the research also found that 46% of people buy more products online now compared to the previous year.
In a survey 61% of people said that internet retailers need to offer a more flexible service, such as in-store collection.
The research also claims that about 75% of retailers say online sales have increased compared to this time last year, while 85% expect them to increase over the next 12 months.
Ian Geddes, retail consulting partner at Deloitte, said:
“Online retailing continues to rise at a much faster pace than the overall retail market. As recently as 2005, the online market was worth under £9bn. By 2010, we forecast the market will be worth more than £25bn. While this is still a relatively small part of the total retail market, the influence of online has a much wider reach. The digital age has embedded itself in mainstream life.”
Now could be the time for smaller retailers to jump on board and offer services that the bigger companies can’t. Appealing to a local niche market could be one way of doing this by offering either free delivery or collection from a shop.
According to research published by Ofcom more people from older age groups are joing social networking sites.
People aged 15 to 24 who have a social network profile has fallen from 55% in the first quarter of 2008 to 50% in the first quarter of 2009.
At the same time British 25- to 34-year-olds who have a social networking profile has grown by 6% to 46%, and the proportion of 35- to 54-year-olds by 8% to 35%, according to Ofcom’s Communications Market report. read more
The Recorded Devilery site has changed.
We hope that the new site will be more interactive than the old one and so we have based the whole site on a blogging platform – a method of delivery that we recommend to a lot of our clients.
In the very early days of Recorded Devilery one of our first clients was the popular boy band, boyzone. When the band went their separate ways in 2000 we worked more closely with Ronan Keating helping with web marketing and video diaries from his solo tours.
In November 2007 we were approached once again by the band to produce internet sites and content for their UK tour which has just come to an end and was successful enough to launch them into another recording career.
We recently joined forces with the Yorkshire Post and Business Link to produce a series of audio and video podcasts featuring life in the Yorkshire Dales uplands.
This important ecosystem is under threat as hill farming becomes more and more difficult and our role at Recorded Devilery is to tell the story of the many and varied types of activity and businesses that exist in and around the Yorkshire Dales.